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The Apple Problem
Apple has kept their cards very close to their chest with what they are enabling with NFC. In iOS11 they finally opened up NFC for developers to start building solutions into their apps (or utilize solutions they had already built). In further upcoming iOS updates we’re expecting they’ll keep improving the functionality. So at present, unless a customer has an app that is downloaded with an NFC reader, they cannot read NFC tags.
The solution is to add a QR code in addition to the NFC tag so there is an “interaction” pairing that enables you to cover iPhones, Android with NFC, and Android without NFC. Oh, and for those of you who don’t know… if you open your iPhone’s camera and hold it over the QR code it will launch the information encoded on the QR code. So as a combo—NFC tag and QR code—there is no additional app needed!